Based in Southeast Asia, ROUGE Collective creates animation and harnesses the power of storytelling to build a kinder, more inclusive world.

About Us

Vann Law

CREATIVE DIRECTOR

Vann Law co-founded ROUGE Collective with a clear vision: to build a sustainable, artist-driven studio where bold imagination meets thoughtful execution.

That vision began with a 2022 animation challenge she launched, bringing together a collaborative energy that became the foundation for ROUGE Collective.

As Creative Director, Vann guides ROUGE's visual and creative direction, drawing on over 10 years of experience across animation and creative production. She's a filmmaker at heart, always drawn to finding the quiet magic in everyday moments—the kind of subtle wonder that infuses her work.

Her artistry has been shortlisted for the World Illustration Awards and includes collaborations with Adobe, Virtue, and Singapore Writers Festival. At ROUGE, she channels this sensibility into every project, balancing creative ambition with clarity and purpose.

Thomas Dohm

EXECUTIVE PRODUCER

Thomas Dohm co-founded ROUGE Collective with one conviction: stories are power, and they should be used to drive positive change.

From management consulting to award-winning digital production, he's pursued work that creates impact—facilitating AI workshops in North Korea, teaching depth freediving, advocating for mental health access in India. From these experiences, he's learned that the most powerful visual stories bridge cultural divides and make complex issues human. Whether speaking at global events like Spikes Asia and Bangkok Climate Action Week, mentoring emerging creatives at The One Academy, or working with local agencies, he draws from his advertising career to explore the intersection of narrative and change.

He's led animation projects from concept to final frame—primarily as a producer, and occasionally stepping into the director's chair—developing a deep understanding of animation's unique power to drive change. He's proven adept at building creative businesses from the ground up, scaling a regional animation and motion design hub from zero to 80 people in a single year, creating structures that allow both craft and people to flourish. His teams' work has been recognized at Cannes Lions, D&AD, FWA, and Spikes Asia.

With a particular focus on Southeast Asia for the last decade, he's built deep relationships with local talent and learned to navigate the region's rich diversity of cultures and stories. His teams have served global brands like Apple, Google, Netflix, and Nike, but high craft is always in service of purpose—any organization working toward meaningful impact, from multinational brands to grassroots NGOs in mental health, climate action, and wildlife protection, is work worth undertaking.

At ROUGE, Thomas brings the same conviction, working collaboratively with clients to make the invisible visible. Animation frees storytellers from physical constraints, creating work that resonates deeper within people.

“Together, Vann and Thomas built ROUGE Collective to be more than an animation studio. It's a place where artistry meets purpose, collaboration drives innovation, and every project is an opportunity to tell stories that matter.”

Meet Our Creative Team

Behind every ROUGE project is a talented team of animators, illustrators, and storytellers from Southeast Asia and beyond. Each maker joins projects for their skills and shared passion, bringing genuine care to every story.

How We Started

ROUGE Collective began as an artist-led experiment in February 2022, when a group of Southeast Asian animators came together for a “red-themed” animation challenge and decided to go rogue for our dreams.

Inspired by the colour’s shared cultural meanings and the idea of borrowing and evolving, ROUGE grew into a space where creators define their own growth and bring meaningful stories to life through collaboration.

Connected, Collaborative, Community-Driven

Animation doesn’t happen in isolation, and neither do we. ROUGE Collective creates spaces across Southeast Asia that inspire and connect our makers.

Creative Accountability Groups

Regular check-ins where ROUGE collaborators and Southeast Asian artists support each other to make progress on animation projects and keep each other moving forward.

Animated for Impact, Bangkok Climate Action Week, Thailand

Representing ROUGE at this regional climate event, Thomas joined Southeast Asian changemakers to discuss how animation can make climate narratives more accessible, emotionally resonant, and action-oriented. (2025)

Panel: Animating Tomorrow, Cartoons Underground Festival, Singapore

Vann participated as a panelist at Singapore's largest independent animation festival, joining fellow industry professionals to discuss building sustainable creative careers, adapting to industry shifts, and staying true to artistic vision in animation. (2025)

Our Creative Process

Project Discovery

1

Let’s start by talking about your objectives, audience, and vision. This conversation helps us lay a strong foundation for your animation.

2

Creative Direction

This is where we define the style and artistic approach, using mood boards and visual references to shape the look and feel of your story.

3

Script & Storyboard

Let’s start by talking about your objectives, audience, and vision. This conversation helps us lay a strong foundation for your animation.

4

Design

We bring your story to life visually, designing characters, environments, and graphics fully rendered and ready for animation.

5

Animation

Finally, your story comes into motion, with every scene polished to reflect the creative vision and impact of your animation.

"We create animations that inspire action, spark conversation, and connect with audiences in meaningful ways."

Explore our purposeful and community-driven projects here

Partners Who Share Our Vision

We collaborate with organisations across Singapore, Malaysia, and beyond who share our passion for impactful storytelling.

In Their Words

  • We are incredibly happy with the quality of the films, the process of working together, and the incredible attention to detail down to the accuracy of the sound effects and the cultural nuances of the subject matter. The films turned out beautiful and really seem to resonate with the audience.

    - Mariam Ghani, Senior Programme Manager at The Habitat Foundation

  • Despite the initial super tight timeline, the team ensured that turnarounds were met on time and answered. They can bring their own creative interpretation to the storyboard and take it to the next level! If you're looking for fresh, creative ways to tell your story, ROUGE is definitely worth considering!

    - Amanda Wong, Executive Producer at REGEN LFG

  • Working with ROUGE felt like a true extension of our team. Their proactive approach, both in communication and creative problem-solving, was a welcome differentiator. It was a smooth, collaborative experience backed by efficient tools and workflows.

    - Etienne Chia, Director of Narrative Experiences and Creative Technology at Kingsmen

Ready to Bring Your Story to Life?

Start your project with us today and turn your ideas into moving stories.

FAQs

  • ROUGE Collective began in 2022 when a group of Southeast Asian animators came together for a “red-themed” challenge. What began as a simple challenge became the spark for a collective where artists grow together and craft stories with heart and purpose.

  • We’re a collective, not just a studio. Projects are matched to passionate makers, combining technical excellence, sustainable practices, and authentic Southeast Asian storytelling for work that matters.

  • Purpose-driven stories are our focus, but we welcome any project with a good story, cultural authenticity, or impact. Let’s explore your vision together.