Bornean Elephants & Jalan Arif
Social impact, Educational film, 2D animation, Illustration
On World Elephant Day, in partnership with Malaysian non-profit Seratu Aatai, we launched the first season of JALAN ARIF, a cartoon series made of 3x 1-minute episodes.
Episode 1
Bornean Elephant Introduction
Episode 3
Orphaned Elephant Response
Episode 2
Social Structures & Encounter Safety Protocols
The series centres around a road, Jalan Arif, and on that road, the unlikely friendship between teenage Bornean elephant, Arif (they call it sub-adult male in the serious conservation circles) and an oil palm worker, Ahmad.
Human-made roads are often at the centre of tensions between humans and wildlife. With this show, we want to educate workers in the fields about Bornean elephant behaviour and safety, but also reframe the roads from a place of conflict, to one of respect, and understanding, and exchange.
To hit its main audience, JALAN ARIF was created directly in Sabahan Malay. It was also created simultaneously both in vertical format for socials, and horizontal to serve as educational material in the field for STEM students and oil palm workers, along with material for the non-profit to be showcased at conferences.
The show has received very positive reviews locally, the episodes seeing an audience online of 150,000+ viewers and sparked conversations around peaceful coexistence between humans and wildlife in the region.
A second season is already in pre-production.
Want to view the horizontal videos as well for your educational reasons? Check them out here!
JALAN ARIF will return!
Credits - Sang Kancil and Sustainable Tourism
Client
Seratu Aatai
ROUGE Collective
Executive Producer
Thomas Dohm
Animation Producer
Vann Law
Scriptwriter
Khairi Iskander
Director
Thomas Dohm
Production Management
Jessica Soo
Art Director
Vann Law
Animation Director
Ayon Lim
Storyboard Artist
Edward Gan
Illustrator
Lisa Goh
Character designer
Jason Chan
2D Animation
Ayon Lim, Syuhada Mukminin
Compositing
Mathew Jepiuh
Sound producer
Luqman Faidzan
Sound engineer
Calvin Ho