Our 2D animation studio crafts heartfelt, character-driven stories through expressive 2D animation that resonates with every viewer.
2D Animation Service
Featured 2D Animation Work
Our modern twist on traditional fable Sang Kancil, in a series of short videos to promote Sustainable Travel in Malaysia, emphasising its role in enhancing local livelihoods, preserving cultural heritage, and protecting natural ecosystems.
How Bali Became Bali - a live-action/ animation hybrid film for an interactive museum sculpture in SAKA Museum, telling the origins of subaks.
Jalan Arif, where the unlikely friendship between teenage Bornean elephant, Arif and an oil palm worker, Ahmad blossoms.
Benefits of 2D Animation
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Connects Through Human Touch
2D animation adds a human touch and hand-crafted feel that deeply resonates with your audience. When your audience sees thoughtful craft, they don't just understand your message. They feel it.
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Adapts to Your Visual Identity
From hand-drawn frame-by-frame to refined vector work, 2D animation becomes whatever your brand needs it to be. Whimsical or bold, elegant or raw, the medium holds your unique voice without compromise.
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Perfect for Character Storytelling
When your message needs memorable characters with personality and depth, 2D animation truly shines. Create heroes, mascots, and narrators that quickly become the recognizable face of your brand.
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Cultural Authenticity
2D animation allows for rich cultural storytelling with artistic nuance. Using traditional or contemporary design, it can honor heritage while remaining fresh and relevant to modern audiences.
What We Create with 2D Animation
Our 2D animation agency crafts visual stories designed to help businesses grow, connect, and inspire change.
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Short Films
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Feature-Length Films
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Animated Series
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Interactive Content
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Educational Animation
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Promotional Animation
Our 2D Animation Process
Our 2D animation production process is collaborative, transparent, and rooted in storytelling craft.
Project Discovery
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Let’s start by talking about your objectives, audience, and vision. This conversation helps us lay a strong foundation for your 2D animation project.
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Creative Direction
This is where we define the style and artistic approach, using mood boards and visual references to shape the look and feel of your story.
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Script & Storyboard
Here, we develop the script and map out the visual narrative, establishing key moments and the storytelling flow before production.
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Design
We bring your story to life visually, designing characters, environments, and graphics fully rendered and ready for animation.
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Animation
Finally, your story comes into motion, with every scene polished to reflect the creative vision and impact of your 2D animation.
What Makes ROUGE Different
Purpose-Driven Storytelling
ROUGE Collective is dedicated to channelling our collective experiences into creating 2D animation with the right partners to inspire positive social and environmental change through animated storytelling.
Remote-First Production
Our remote, collaboration-first approach connects with passionate animation creators across Southeast Asia, offering unique voices and fresh perspectives rooted in the region’s heritage.
Cultural Sensitivity and Impact
We ensure every 2D animation not only looks stunning but also respects local cultures and languages for a truly authentic result.
In Their Words
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We are incredibly happy with the quality of the films, the process of working together, and the incredible attention to detail down to the accuracy of the sound effects and the cultural nuances of the subject matter. The films turned out beautiful and really seem to resonate with the audience.
- Mariam Ghani, Senior Programme Manager at The Habitat Foundation
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Despite the initial super tight timeline, the team ensured that turnarounds were met on time and answered. They can bring their own creative interpretation to the storyboard and take it to the next level! If you're looking for fresh, creative ways to tell your story, ROUGE is definitely worth considering!
- Amanda Wong, Executive Producer at REGEN LFG
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Working with ROUGE felt like a true extension of our team. Their proactive approach, both in communication and creative problem-solving, was a welcome differentiator. It was a smooth, collaborative experience backed by efficient tools and workflows.
- Etienne Chia, Director of Narrative Experiences and Creative Technology at Kingsmen
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ROUGE are a highly organised team who put a lot of detail into their work. They respect deadlines but are also flexible when needed. If you come in with a clear objective for your project, you can expect really good results. And don’t be afraid to share your thoughts along the way: the ROUGE team is very open-minded, receptive to feedback, and always ready to improve.
- Dr. Nurzhafarina Othman, Conservation Scientist & Founder at Seratu Aatai
Ready to Bring Your Story to Life?
Start your project with us today and turn your ideas into moving stories.
2D Animation Questions Answered
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2D animation is the art of creating movement using flat pictures. Animation focuses on clear, expressive stories, perfect for a warm, human connection.
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Every 2D animation project is unique. The project costs depend on the story, length, and style you have in mind. Once we understand your vision, we’ll provide a transparent quote that fits your goals and budget.
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The timeline for 2D animation usually ranges from a few weeks to a few months. It all depends on the project’s complexity. We work efficiently while ensuring every frame of your 2D animation feels thoughtful and beautifully crafted.
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At ROUGE Collective, we bring stories to life through expressive 2D animation that connects and inspires. Our creative team combines artistry, storytelling, and collaboration to craft animations that capture your brand’s unique voice. Drop us a message today to discuss your vision and get started.